
Facade of A Family
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CoNA
This collection explores the “Facade of A Family”—
The contrast between public image and private reality. Drawing from my own upbringing, Jack reflects on how midcentury design shaped my understanding of family life. Known for its clean lines and curated optimism, this aesthetic mirrors the idealized version of family we often present to the world. But behind that polished surface lies something more chaotic and raw. He juxtaposes midcentury design's calm, structured beauty with the unfiltered realities of domestic life to reveal how those contradictions coexist. Humor and sarcasm were central in my home—tools for masking tension and maintaining normalcy. He uses sarcasm as a narrative thread throughout the collection, guiding the viewer from a refined, controlled exterior to an expressive, unguarded interior. As the designs progress, they shift from tailored midcentury forms to abstract, fragmented pieces that capture the emotional truth behind the facade.





